Uncategorized
Dole's Quest for a Carbon Neutral Supply Chain
(Episode 7) Dole, the largest fruit and vegetable producer on the planet, has embarked on an ambitious journey to make its pineapple and banana supply chain originating in Costa Rica carbon neutral. In this Q& A, Dole's Sylvain Cuperlier and Rudy Amador discuss the reasons behind the initiative and the first steps the company has taken. Read More
Green Marketing as a Vehicle for Consumer Engagement
Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized. Read More
Rackable Systems' ICE Cube Takes Data Centers Modular
The Integrated Concentro Environment (ICE) center, which can hold 4.1 petabytes of storage in a standard shipping container, is also designed to maximize power while minimizing cooling costs and energy usage. Read More
What's Behind the Green Consumer Research?
I've seen enough research data on Americans' green buying habits over nearly twenty years that I've become immune to much of it. It's not that I think such research is shoddy; it's just that I've found consumers' credibility on the issue wanting, as I've noted in several . . . previous . . . posts. Read More
Coke's Message in a Bottle
The Coca-Cola Company's announcement last week that it had set a goal "to recycle or reuse all the plastic bottles we use in the U.S. market," and invest $60 million in a recycling plant, was a bold, even audacious move, one sure to give the company a new green sheen. Sure enough, the announcement got the endorsement of the National Recycling Coalition, the industry-friendly group of recycling advocates. Read More
Brita, Nalgene Launch Plan to Promote Less Wasteful Water Use
Brita Products Co. and Nalgene Outdoor Products unveiled a program Monday aimed at steering thirsty consumers from the bottle to the tap. Read More
Green Consumers and the Mushiness Index
The latest study of Americans' green passions is fascinating reading, if you want a glimpse into Americans' green turn-ons and turn-offs, and maddening, if you are trying to figure out how to sell into this unruly market space. Read More
Ten Guidelines for Energy Efficient Data Center Design
These suggestions can provide companies large and small with significant efficiency benefits in a wide variety of data center design situations. Read More
The Rise of the Chief Green Officer
The intersection of business risk and profitable opportunity in the emerging green economy is giving rise to a new executive who has a broad span of influence and control to pursue a company's green agenda. Read More
Dell and HP Receive First EPEAT Gold-Certified Computers
Dell's Latitude D630 laptop and HP's rp5700 desktop are the first products to meet the stringent requirements for Gold Certification under the Green Electronics Council's EPEAT standards. Read More