Tove Malmqvist
GlobeScan
Tove Malmqvist leads evidence‑led research and advisory work at GlobeScan, focused on enabling behaviour change through a deep understanding of consumer values, motivations and barriers. She works closely with global teams and partners to support organizations across GlobeScan’s Consumer Engagement and Sustainable Living offerings, including consumer attitudes and behaviour research, insights for product and programme design, message and campaign testing, and thought leadership. She was a core architect of GlobeScan’s Healthy and Sustainable Living research programme at its launch in 2019 and continues to lead its development, translating global insights on the barriers and enablers of behaviour into practical guidance that supports healthier and more sustainable everyday choices.
Growth at any cost is losing its luster
Public opinion shows growing support for balancing economic prosperity and environmental protection. Read More
AI companies face uneven public perceptions
Strong perception rankings for tech companies don't extend to AI firms. Read More
The top industries earning public trust
Even the highest-rated sectors only achieved modest positivity scores. Read More
Eight in 10 Americans expect climate action from government and companies
Even among Republicans, support for government responsibility remains substantial. Read More
A global trust crisis
New data show global companies are among the least-trusted institutions. Read More
Despite global appetite for clean tech, cost and practicality limit uptake
The Global South is hungry for solar panels and electric vehicles, but Europe and North America show higher resistance to adoption. Read More
To get consumers to engage on sustainability, focus on health
Nearly two-thirds of people want to change their lifestyle to be both healthier and more sustainable. Read More
Greenhushing is eroding consumer trust, survey shows
The impact of consumers seeing and hearing less from brands is taking a toll. Read More
Mapping global optimism and pessimism in 2026
Europeans lead in skepticism. Read More
The top sustainability developments of 2025, according to practitioners
Despite political headwinds, legislation remains on top. Read More
