Tove Malmqvist
GlobeScan
Tove Malmqvist leads evidence‑led research and advisory work at GlobeScan, focused on enabling behaviour change through a deep understanding of consumer values, motivations and barriers. She works closely with global teams and partners to support organizations across GlobeScan’s Consumer Engagement and Sustainable Living offerings, including consumer attitudes and behaviour research, insights for product and programme design, message and campaign testing, and thought leadership. She was a core architect of GlobeScan’s Healthy and Sustainable Living research programme at its launch in 2019 and continues to lead its development, translating global insights on the barriers and enablers of behaviour into practical guidance that supports healthier and more sustainable everyday choices.
Global AI sentiment gap emerges between Gen Z in U.S. and China
New global data reveals a sharp divide in Gen Z perceptions of AI risks across leading AI powers, with high concern in the US. and much lower concern in China. Read More
Shareholders remain convinced that ESG matters
Investors continue to see economic inequality and climate change as risks and link responsible investing to stronger returns. Read More
The top 3 threats for people globally
Data security, dangers of AI and social/political division didn't top the list. Read More
Consumers expect companies to advocate for stronger water protection policies
Agreement on the need is highest in Africa and the Middle East. Read More
The No. 1 environmental concern? Water pollution
Water quality concerns outrank climate change, resource depletion and microplastics. Read More
The biggest barrier to more sustainable diets: Affordability
Very few consumers say healthier, more sustainable diets aren't worth it. Read More
Health, well-being lead the global shift to more sustainable diets
There's ample agreement around the desire to eat less processed food. Read More
Growth at any cost is losing its luster
Public opinion shows growing support for balancing economic prosperity and environmental protection. Read More
AI companies face uneven public perceptions
Strong perception rankings for tech companies don't extend to AI firms. Read More
The top industries earning public trust
Even the highest-rated sectors only achieved modest positivity scores. Read More
