Circular Economy
Lessons from Patagonia and Apple on selling circularity
Including creative ways to tout what happens next (and at the end) that keeps consumers engaged. Read More
Kohler and Legrand: 4 ways to embed circularity into product design
Why both manufacturers are assessing features such as durability, ease of disassembly and repairability before products reach proof of concept. Read More
Alphabet and Dow are building an AI database to sort complex plastics
The join project is one of several ventures pitching AI-powered identification systems as essential for boosting plastics recycling rates. Read More
Behind Keurig’s bid to make coffee pods without plastic
The company found two "happy accidents" when it created single-use capsules without a hard, disposable shell. Read More
13 wise remarks overheard at Circularity 25
Here's what we heard and saw at Circularity 25 in Denver. Read More
What to look out for at Circularity 25 this week
Circular economy practitioners join in Denver from April 29 to May 1. Here are key moments to watch from the event, remotely or in person. Read More
Watch the Circularity 25 keynotes live today
Speakers include the chief sustainability officer at Crocs, and the leader of Google X's circularity moonshot. Read More
Lessons from the emerging effort to advance ‘circular’ textiles in health care
In a bid to reduce plastic waste and emissions, startups and researchers are advancing the frontiers of recyclables. Read More
Microsoft is mining hard drives for rare earths. Why it matters
Recycling materials domestically is one counter to China’s export restrictions, and these materials could contribute. Read More
Progress report: Apple’s push to use recycled aluminum, rare earths and 13 other materials
The company avoided 6.2 million metric tons of emissions in 2024 by opting for recycled and low-carbon materials, according to its 2025 Environmental Progress Report. Read More
